Wonolo
On-demand marketplace.

Overview

client

Wonolo is an on-demand marketplace of temp workers and companies. Companies can hire workers based on need, for short-term jobs.

Sequoia Capital recently led Wonolo's $13 million Series B funding. Read about the details on TechCrunch.

Platform: Android app available on Google Play

project

The project scope was to redesign the home and profile user flows for Wonolo's Android app.

Home Flow

problem

Wonolo workers struggle to make ends meet so they need to quickly book their next gig. To save time and focus on earning, workers were avoiding the home screen which surfaces available jobs.

I assumed this because surveys showed that workers didn't think the home screen provided value. This problem is critical to solve because a seamless transition betweeen jobs is the foundation of a successful Wonolo experience.

Hypothesis: On the original home screen, available jobs were burried within a cluttered content feed. Workers would be more likely to access available jobs on the home screen if they were grouped together and given prominent position within the hierachy.

Success Metric: This problem will have been solved if the number of completed jobs increases.

exploration

Grouping jobs in carousels provided extra space on the home screen. As a result, it made sense to also include earnings metrics so workers could pick jobs based on their financial needs.

The extra space also presented the opportunity to showcase a preview of earned badges.

Carousel showcases earnings metrics.

Dedicated screen for earned badges.

pixels

Below, I've called attention to the key patterns and components used in the final home screens.

Carousels: The top carousel shows high level earnings metrics. Active jobs are placed right below.

Progress Bars: Visually helps user's track their progress in earning badges.

Modals: Each modal explains how to earn a specific badge and associated benefits.

prototype

Created to demonstrate how the carousel interaction would feel and the badge screens within context.

Profile Flow

problem

Wonolo workers are not the most tech savvy individuals. As a result, the concept of a public profile did not align with their mental models.

I assumed this because usage analytics showed numerous blank profiles. Profiles allow workers to differentiate themselves from the crowd so companies can choose workers based on prior skills and experience.

Hypothesis: Workers would be more likely to provide work history information on their profiles if they understood the financial benefits.

Success Metric: This problem will have been solved if the percentage of completed profiles increases.

exploration

The progress provided a subtle way to remind workers of an incomplete task.

A rating was visually displayed at the top of the profile so that workers could reflect on their job performance.

Progress bar shows profile completeness.

Rating displayed at the top.

pixel perfect

Below, I've called attention to the key patterns and components used in the final profile screens.

Progress Bar: Nudges workers to provide more info over time.

Edit: Multiple fields can be updated without having no tap an edit button for each individual field.

Toggle: Brings up a modal that clarifies the concept of a public profile.

Ratings: Breakdown of how the average rating is calculated.

Public Preview: Preview of how a profile will appear to companies.

prototype

Created to demonstrate how the form input interaction would feel and the profile screens in context.