Kulina is a food delivery service operating in Jakarta, Indonesia.
The current offering is a lunch meal subscription.
Google selected Kulina into its 2017 Launchpad Accelerator program.
Read about the details.
Platform: available on responsive web
The project scope was to design a native iOS app supporting the responsive web experience.
The current website is slow and needs to repeatedly load large images from a web server.
On a mobile app, Kulina can store data locally which results in a better experience overall for users.
If users can switch between past and upcoming menu items within the same view, it will increase app
Success Metric: The app's average load time should be faster than the website.
Below, I've called attention to the key patterns and components used in the final menu
Created to demonstrate how the tab and action sheet interactions would feel.
The current website's referral flow is built around sharing a code across social services
– think Facebook, Twitter, Whatsapp.
On a mobile app, users can select friends from their address book and invite them to Kulina via SMS.
Users would be more likely to invite their friends if they had the flexibility to copy/share the referral code
and search for friends in the same view.
Success Metric: The overall number of accepted referrals should increase.
Below, I've called attention to the key patterns and components used in the final referral
Created to demonstrate how the dialog and selection interactions would feel.
A low email open rate became a concern since this channel was vital to engaging and retaining users.
Through a mobile app, Kulina can send both SMS and push notifications.
Users also benefit from the customization of push notifications
— badge, banner, lock screen.
Users would be more likely to leave notifications turned on if they had control over the types of notifications
Success Metric: The number of users with notifications turned on should increase over time.
Below, I've called attention to the key patterns and components used in the notification
Created to demonstrate how the knob interaction would feel.